NIYOGI BOOKS releases new title “Jaipur Quilts”


Tue, 01/17/2012 – 00:08 — admin

Report by Santanu Ganguly; New Delhi: Niyogi books launched it’s latest title “Jaipur Quilts” written by Krystyna Hellstrom on 12th January, 2012 at an impressive function held at the India International Centre, New Delhi.

Chief Guest, Ms. Jaya Jaitly (Founder-President, Dastkari Haat Samiti) released the book and highly appreciated the efforts and inputs of the Author and the Publisher in producing this interesting publication which celebrates the excellent traditional craftsmanship, the aesthetic beauty as well as the high utility value of the “Jaipur Razai”.

The Swedish – based author Ms. Krystyna Hellstrom gave a very interesting audio-visual presentation on her publication also highlighting the traditional values and interests which go into the designing of quilts.

The event was well attended by the art, literary and cultural stalwarts of the city along with the media.

Bikash D Niyogi (Managing Director, Niyogi Books) said, “it is a pleasure and privilege to publish this unique book on this exquisite product of the Jaipur textile industry”.

The book describes the designing of quilts in India is a unique combination of experience, traditional values and interests. Quilts are fragments of history with stories to be documented and preserved.

Jaipur, the famed Pink City of Rajasthan conjures up images of a bygone era in the mind’s eye. Of royalty and stories of gallantry and battlefield valour; of a desert landscape poised against vivid shades of colour; of art and aesthetics and above all, its vibrant people. Built in AD 1727, the splendour of its palaces and forts and the breathtaking array of its traditional crafts continue to attract tourists and connoisseurs of history and art from all corners of the world. The Jaipur textile industry in Rajasthan has for long, inspired countless artists and designers to create exquisite products of both beauty and utility. The Jaipuri razai is a perfect example of this exclusive trend in its display of excellent traditional craftsmanship and aesthetic beauty as well as its high utility value.

Author Krystyna Hellstrom studied interior design in Florence, Italy, and History of Art at Lund University, Sweden. Her thesis was on Jaipur and Provencal quilts.

Krystyna worked with Swedish Television and for Emilio Pucci in his fashion house in Florence, which was one of the best places in the world to learn about exquisite textiles and original design. She has also written for interior design magazines.

NIYOGI BOOKS has been successfully publishing illustrated books on a wide variety of subjects; books which are rich and eclectic in content and treatment, coupled with a penchant for aesthetic design. The publications are moderately-priced and are easily accessible and available to all sections of readers and book lovers, bookstores, libraries and institutions.
The dedicated, experienced and professional team members of Niyogi Books are sincerely involved in every stage of the publishing process—be it the selection, sourcing, research and commissioning of subjects and authors; the evaluation, editing and designing of manuscripts or the production, promotion, marketing and distribution of the books. As a team we are engaged in fresh creative pursuits, keeping in mind our country’s rich heritage along with global paradigm shifts and contemporary talking points.

Our quarterly newsletter Reading Corner—an attractive broadsheet—is a newsworthy herald and a pleasant read. Circulated widely among book lovers to bring to the forefront literary issues, our current and forthcoming publications and their authors and subjects, the newsletter also touches upon our book launches, events, awards and aspirations.

Our authors have made exclusive and unrivalled contributions over the years through extensive and careful research. A reader-friendly approach, quality images and lucid language have lent value to our publications, rendering them worthwhile and exclusive; ensuring their long shelf life.

The success of our initial venture has lent us hope and encouragement to stride forward with added confidence and expand our realm of publication. Our recent foray into fiction, translations, cookery and cuisine as well as self-help books has received a warm welcome and appreciation from all and sundry. Our titles have been short-listed for prestigious awards like the Man-Asian Literary Prize, Gourmand Award, Vodafone Crossword Book Award and have also received several awards from the Federation of Indian publishers.
Title: Jaipur Quilts
Author: Krystyna Hellstrom
ISBN: 978-81-920912-5-9
Page: 203, 150 gsm art paper (matt)
Size: 267 x 216mm
All Colour, 2 illustrations, 183 photographs

Price: INR 1,495/-

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