Author: Rakhshanda Jalil
Publisher: Niyogi Books, Price: Rs. 125/-, pp-104, PB, Non-Fiction
Book Reviewed by Santanu Ganguly

A to Z of 121 Unconventional Management Concepts is not one of those books that you read once and put back on the shelf. It is the sort of book you can dip into again and again. The more you thumb through it, the more you will benefit from it; you will see newer patterns emerge, new perspectives on old issues that will startle you.
This is a management book with a difference. It takes the reader through the A to Z of Management Concepts, with Lateral Thinking, Office Politics and Test Marketing thrown in between. The terms are explained in a simple non-academic manner, making this book the perfect guide for today’s manager.

Rakhshanda Jalil is a Delhi-based writer and editor. She has written several books on management, family businesses, grooming and self-help. She has co-authored Partners in Freedom; Jamia Millia Islamia (Niyogi Books). At present, she is Media Coordinator, Jamia Millia Islamia. She also has to her credit a recent release Invisible City: The Hidden Monuments of Delhi (Niyogi Books).


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